Bamfoods - Packaging design
US - 2021
Kacha is a natural, handcrafted, and sustainable potato chip brand from Shanghai, China. With those elements in hand, it was important to maintain the feeling of naturality and handcrafting built by the brand to keep and align with existing customers.
Creating new packaging without removing the real "natural handmade" feeling was a great challenge. Brands and industries experiencing big growth always struggle with keeping the same image through the years and maintaining customer trust. It's important to show your roots and hold your customers with consistent product quality.
The first initial challenge was to maintain the same logo style but bring a more strong and reliable feeling.