Evervess - Point of Sales
Retail and Experience for Asia Pacifico and GCR
Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, PepsiCo Design and Innovation team modernized the visual identity for the nuances of this very important market.
After careful analysis of the historic, cross-cultural brand assets, we started eliminating everything that was ornate and unnecessary. The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment, and renewal. An uplifting element designed to cue lightness and the product’s gentle fizz. All understated on a clean aluminum canvas, so the product jumps off the shelf and looks super-premium in a consumer’s hand.