Midas - Wristwatch
Sao Paulo - Brasil
2020/2021
Since the 15th century, watches have been a tool to count time, but never detached from style. In the 21st century, style takes the lead and isn't anymore about a product being made of gold, silver, or any other expensive material, today is about expression, how people show themselves towards society.
Midas was designed for a Brazilian watch company between 2020/2021 to be launched in 2022. With careful curves, a user-friendly hour reading approach, interchangeable wristband, interchangeable dials, and easy / cost-effective production. Midas is a stylish, useful, modern, and minimal answer to a daily habit of society for more than four hundred years.
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THE CHALLENGE
"LET'S TRY TO BRING IT TO THE TABLE, THE SIMPLEST EXPRESSION OF TIME"
Midas was designed to match the user's style through the color and materials of the case, interchangeable wristbands, and dials, being able to create a unique watch that matches your personality or environment.
20 WRISTBANDS
20 DIAL STYLES
10 CASE COLORS
15.000+
STYLE COMBINATIONS
