Midas - Wristwatch
Sao Paulo - Brasil
Since the 15th century, watches have been a tool to count time, but never detached from style. In the 21st century, style takes the lead and isn't anymore about a product being made of gold, silver, or any other expensive material, today is about expression, how people show themselves towards society.
Midas was designed for a Brazilian watch company between 2020/2021 to be launched in 2022. With careful curves, a user-friendly hour reading approach, interchangeable wristband, interchangeable dials, and easy / cost-effective production. Midas is a stylish, useful, modern, and minimal answer to a daily habit of society for more than four hundred years.