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Midas - Wristwatch

Sao Paulo - Brasil
2020/2021

Since the 15th century, watches have been a tool to count time, but never detached from style. In the 21st century, style takes the lead and isn't anymore about a product being made of gold, silver, or any other expensive material, today is about expression, how people show themselves towards society.

Midas was designed for a Brazilian watch company between 2020/2021 to be launched in 2022. With careful curves, a user-friendly hour reading approach, interchangeable wristband, interchangeable dials, and easy / cost-effective production. Midas is a stylish, useful, modern, and minimal answer to a daily habit of society for more than four hundred years.

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THE CHALLENGE

"LET'S TRY TO BRING IT TO THE TABLE, THE SIMPLEST EXPRESSION OF TIME"

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Midas was designed to match the user's style through the color and materials of the case, interchangeable wristbands, and dials, being able to create a unique watch that matches your personality or environment.

20 WRISTBANDS
20 DIAL STYLES
10 CASE COLORS

15.000+
STYLE COMBINATIONS

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A MATCH FOR STYLE IN ANY ENVIRONMENT

 EXPLODED IMAGE ONLY FOR ILLUSTRATION PURPOSE