Mirinda BBLZ Shanghai Disneyland
Retail and Experience for Asia Pacifico and GCR - 2020
BBLz is an immersive, multisensory beverage experience that transforms Pepsi brands into whimsical soft drinks at theme parks across the world. At Shanghai Disneyland, we created an architectural landmark — a branded monument — that brings the fun, youthful optimism of the Mirinda soda to life.
It was the third year for PepsiCo Shanghai Mirinda BBLz experience booth. The task was clear. We needed to harness the positive energy of the Mirinda brand to create a magical experience that transports folks into a world effervescing with hope and optimism.
Due to Covid-19, Disneyland had an enormous amount of restrictions and worries about the new experiences in the park. Due to that, within a team of 3 people, I was responsible for designing this exact open space that captures the idea of Mirinda Bubbles Rainbow inside the Tron area in Shanghai Disneyland.
The challenge was understanding how to create a safe and fun experience in an uncertain time, such as Covid time. Creating a space that plays with the sunlight and colors was the best choice to have an activation without any assistance. A place for people to walk around and enjoy the sun and the colors that reflect into their bodies and drinks, creating an instagramable place to enhance the brand activity online.