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Mirinda BBLZ Shanghai Disneyland
Retail and Experience for Asia Pacifico and GCR - 2020
BBLz is an immersive, multisensory beverage experience that transforms Pepsi brands into whimsical soft drinks at theme parks across the world. At Shanghai Disneyland, we created an architectural landmark — a branded monument — that brings the fun, youthful optimism of the Mirinda soda to life.
It was the third year for PepsiCo Shanghai Mirinda BBLz experience booth. The task was clear. We needed to harness the positive energy of the Mirinda brand to create a magical experience that transports folks into a world effervescing with hope and optimism.
Due to Covid-19, Disneyland had an enormous amount of restrictions and worries about the new experiences in the park. Due to that, within a team of 3 people, I was responsible for designing this exact open space that captures the idea of Mirinda Bubbles Rainbow inside the Tron area in Shanghai Disneyland.
The challenge was understanding how to create a safe and fun experience in an uncertain time, such as Covid time. Creating a space that plays with the sunlight and colors was the best choice to have an activation without any assistance. A place for people to walk around and enjoy the sun and the colors that reflect into their bodies and drinks, creating an instagramable place to enhance the brand activity online.
HOW TO CREATE A SAFE AND FUN ENVIRONMENT IN ONE OF THE MOST UNCERTAIN TIMES OF MODERN HUMAN SOCIETY
The solution was a neo-futuristic pavilion that used space, light and chromatic filters to create an unexpected experience filled with the fun, fizz and delight of soda. The outer shell of the pavilion is lightweight and airy, constructed of numerous circles of various sizes. You could say, it’s carbonated. The shape was formed by conjoining two spheres, creating the illusion of motion and movement —playing with the geometry of the surrounding site. The circular shades run the chromatic scale, forming a rainbow that evolves and plays with sunlight throughout the day. The pavilion itself refracts and disperses light creating magic and whimsy that drew parkgoers to the site.
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