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Reeler - Multicamera streaming for China

Co-Founder & Head of Design UX/UI

Reeler is an immersive experience on streaming designed for the new tech world of 5G. Live streaming is one of the biggest internet markets in China, and combined with soccer creates an enormous opportunity.

In this partnership/consultancy work for UX and UI design, I have worked with engineers and product managers from Brasil, developing for China with many constraints, adaptations, and challenges.

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THE CHALLENGE


ENHANCE USER EXPERIENCE WHEN WATCHING STREAMING BY GIVING ACCESS TO DIFFERENT POINTS OF VIEW

POC screens - Second iteration of UI/UX

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This project started at the beginning of 2020 and had many facets due to the Covid19 pandemic. As a start, the team focused on bringing an experience of reality shows, like the old Justin TV, but made it on a "China" scale. After many sprints, the possibility of having many users in the same place bringing different camera views closed our cycle, and we moved to an "open space" multicamera live streaming platform style.

The first idea interaction focused on significant music events, where a different camera angle experience was needed. After more study on the market and possible scenario changes due to the pandemic, the idea was shifted to Soccer. This gathering would return faster or could be adapted to create the experience as soon as possible for the market.

 

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two weeks later...

Camera Choosing screen
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Star quality streaming screen
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Alipay Payment and User avatar
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Players and team statistics
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Streaming E-commerce
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Curious about my process? Check it here

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