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Ro - Armchair

Sao Paulo - Brasil
2013/14

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Designed to be an icon of comfort, Ro is an awarded armchair and received the biggest prize in Latin America in 2014, the Salao Design 2014.

Not only the icon style and shape, Ro is a product that is considered one of the easiest to manufacture and assemble at its time, but also one of the lightest armchairs for one or two people available in the market in 2014. With its minimal lightwood structure, foam cushions, and leather support, Ro has an approximate weight of 10kg, being possible to move it indoors and outdoor easily for the user.
 

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THE CHALLENGE



TO CREATE AN EASY MANUFACTURING AND ASSEMBLY ARMCHAIR THAT CONNECTS WITH MOST AMOUNT OF BRAZILIAN CONSUMERS AND CUSTOMERS PRICE POINT.

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From a manufacturing and shipping perspective, Ro is a product that completes the cycle and delivers a sustainable approach. With a maximum weight of 12 kg packaging including the box, has it's shipping cost reduced and opens possibilities for a more easy delivery across cities.
 

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