Weeny - Portable speaker
China - 2022
The main idea was to create a desirable portable speaker, one that can relate to the user's personality and can be carried in your pocket easily.
Which industry works more with desirability than the fashion industry? That was the goal, be as desirable as a Gucci bag.
By understanding the users, market, and fashion trends that are coming back and are being revived, analysis on consumer behavior, user interaction, and market feasibility was performed. For the creative process, a mood board was developed to unleash the creative process.
It's just a portable speaker, right?
Yes, but it can be DESIGNED TO MATCH MARKET AND USER
My approach was to create a simple structure, easy to manufacture, but at the same time, neutral, to blend with the usual consumer electronics around.
"Let's come back with the paint splatter? Why not?"